The brand behind iconic food.

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About

Boxx Brands was formed in 2020 by a team of experienced Franchisors and Franchisees with a vision to reinvigorate and grow iconic brands in Australia and beyond!

Our group is committed to the growth of Cinnabon®, Jesters, Croissant Express and future brands by leveraging their core values together with both employee and franchisee relationships.

Our Focus

Delicious Food

Serving high quality and great tasting food every day.

Enriching People

We want to attract, develop, and retain the best people as franchisees and team members while creating for them enviable career and business opportunities.

Excellence

Aiming for greatness in all we do, knowing that what we do, and how we do it impacts ourselves and others.

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It all started with a father, a son and a mission to create the world’s greatest cinnamon roll from scratch. This became a reality in 1985 with the opening of the first Cinnabon® Café-bakery in Seattle, Washington. The original Cinnabon® cinnamon roll became an instant obsession, and the Cinnabon® experience continues to grow to delicious new heights. With locations in more than 50 countries worldwide, the team at Boxx Brands is excited to bring the very first store to WA so you can Get your Bon on.

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The Jesters Jaffle Pie Company opened its first store in Mt Claremont, Western Australia in 1997 on the philosophy of producing the finest quality most delicious pies available in the marketplace!

This commitment to quality, taste, health and freshness led to the development of a unique way of cooking our pies. Jesters Pies are not oven baked and reheated like a lot of pies but cooked fresh in store in our unique Jaffle irons using ultra-thin puff pastry and the highest quality ingredients.

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Since originating in Western Australia in 1987, Croissant Express has been the culmination of fresh patisseries, authentic baguettes and a joyful celebration of the French people and lifestyle. Traditional artisan flavours have been utilised across all of our products – each of which have originated from the hearts of its creators.

Freedom to Build Your Business

"As a franchisee it's great to have a team that is there to help ensure your business is a success."

Debbie Tarveran

Enquire Today

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